THE PREPARED KITCHEN

A newcomer to the grocery store.

It’s crowded in there

In the frozen food aisle, you gotta stand out and show people what you’ve got. In this case, that means fresh, exciting and quality food that proves convenience can be good for you. And we wanted all those properties to show up in the package design for Elior North America.


Keep it simple, smarty

Transparency in prepared foods is paramount. But that doesn’t mean it can’t have a little personality. To distinguish the package from a sea of sameness, we chose clean, simple type and put that against appetizing photography that showed off the ingredients in all their tasty delight.

Packaging | Strategy | Positioning

'The Prepared Kitchen' from our kitchen to yours logo

New brand presence at retail requires:

  1. Simplicity

  2. Honesty

  3. Clarity

  4. Shelf impact

  5. Extensibility

Simple, clean, package design for Fettuccini Chicken Aflredo package with yummy food shot
Package design for Fettuccini Chicken Aflredo prepared food product tray with yummy food shot

According to FMI (Food Marketing Institute) the average supermarket holds ~40,000 different items.

  • The Prepared Kitchen individual tray full line
  • The Prepared Kitchen frozen meal full line

Fresh food, fresh taste, made refreshingly easy. Who’s ready for seconds?

Delicious, fresh peas and basil ingredients arranged together